Alpyn Crush Blog

Getting Real About Caregiving on National Women’s Day

In celebration of International Women’s Day this Sunday, March 8th, Alpyn’s founder Kendra Kolb Butler shares some real-world, real-woman cues inspired by the powerful Grandmother Plants that have helped build our brand.

We’ve been awarded Sephora’s NEW Planet Positive Seal!

We’re thrilled to announce our latest badge of honor, one of Sephora’s Clean + Planet Positive brands.

Choose Your Serum Adventure! Understanding Alpyn's Skin Serums

We’re serious about skin serums, so we made a map to help you choose your next Alpyn adventure.

Meet Our Wild Nettle & Niacinamide Firming Serum

Powered by nature’s fiercest flower, Wild Stinging Nettle, our new skin-defending serum combines B3-rich Niacinamide and natural retinol alternative Rambutan for a plant-powered, antioxidant-packed triple threat that soothes, smooths, hydrates and protects.

A Tribute to Mother Earth & Modern Motherhood

Let’s take today to pay tribute to all of the mothers on the planet, including the most glorious of them all–Mother Earth…

WWD: Kendra Kolb Butler Chats ‘Wild’ Beauty Journey

"Clean for us means that we sustainably harvest and manufacture," said Butler, whose brand practices wildcrafting.

Making Clean Beauty Count with Lipstick Angels

We're honored to partner with Lipstick Angels via their mission to strengthen the dignity, hope, and confidence of individuals with cancer and other chronic illnesses by providing nontoxic beauty to patients in hospitals around the country.

Golden Globes, Golden Glows

Virtual red carpets are calling for our signature pink skin care…

According to celeb makeup artist @allanface, virtual red carpets call for pink skin care…